Data Protection

1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Oliver Mahrle, Sorge 9 – 11, 07545 Gera, Germany, Tel.: 017634492580, Email: info@marketingExperten.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit our website
If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if necessary: in anonymized form)
Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can find out how long each cookie is stored in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

Analytical data is evaluated using Matomo, among other things. If you do not wish this, you can unsubscribe here:

You have the option to prevent actions you take here from being analyzed and linked. This will protect your privacy, but will also prevent the owner from learning from your actions and improving usability for you and other users.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

This website uses Matomo 60, an open source, self-hosted software to collect anonymous usage data for this website.

Data on visitor behavior is collected to identify possible problems such as pages not found, search engine problems or unpopular pages. As soon as the data (number of visitors who see error pages or only one page, etc.) is processed, Matomo generates reports for website operators so that they can respond. (Layout changes, new content, etc.)

If you have a contact form

Matomo processes the following data:

Cookies
Anonymized IP addresses by removing the last 2 bytes (i.e. 198.51.0.0 instead of 198.51.100.54)
Pseudo-anonymized location (based on the anonymized IP address
Date and Time
Title of the page accessed
URL of the page accessed
URL of the previous page (if this allows it)
Screen resolution
Local time
Files that were clicked and downloaded
External links
Duration of page loading
Country, Region, City (with low precision due to IP address)
Main language of the browser
User agent of the browser
Interactions with forms

Indirect data collection

Server logs

When you use this website, the visit is recorded by the website host ([Webhost]). This log contains your IP address, which indirectly identifies you via your Internet provider. Recording this data is legally mandatory and necessary for security. There is no option to opt out, but the data will never be used for other purposes.

If you use JavaScript from CDNs, web fonts or similar

Basis of Legitimate Interest

Data processing is based on the principle of legitimate interest.

Processing the data helps us find out what works on our site and what doesn’t. For example, we use it to find out whether the content is well received or how we can improve the structure of the website. Our team benefits from this and can react to it. Due to data processing, you benefit from a website that is constantly improving.

Without the data we would not be able to offer the service. Your data will only be used to improve website usage.

If you have a contact form

Recipient of the data

The personal data will be sent to:

Omri Vinograd
Omrivino123@gmail.com

The data on this website and Matomo are hosted in [country]. The data never leaves the EU.

The data on this website and Matomo are hosted in Israel.

Rights of data subjects

Because Matomo collects data based on legitimate interests, you can exercise the following rights:

Right to information and data portability: You can request all of your data at any time.
Right to deletion and rectification: You can request that we completely delete all of your data at any time.
Right to object and restriction of processing: You can object to data collection at any time by checking DoNotTrack 45 or this box in your browser:
The right to lodge a complaint with the data protection authority

If you think that the way we process your data with Matomo violates the law, you have the right to lodge a complaint with the data protection authority.

License

This data protection declaration is based on the data protection declaration of the Matomo Project 64 and is under a Creative Commons License 17. You can therefore change it yourself and reuse it.

4) Contact us
4.1 When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.

4.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this we use the so-called “business version” of WhatsApp.

If you contact us via WhatsApp for a specific transaction (e.g. an order placed), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name in accordance with Article 6 Paragraph 1 Letter b. GDPR to process and respond to your request. On the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 Para. 1 lit . f GDPR based on our legitimate interest in the efficient and timely provision of the requested information.

Your data will only ever be used to answer your request via WhatsApp. A disclosure to third parties does not occur.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp business account, we use a mobile device whose address book only stores the WhatsApp contact details of those users who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book is able to transfer their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Paragraph 1 Letter a GDPR has consented. A transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of data collection and the further processing and use of the data by WhatsApp as well as your related rights and setting options to protect your privacy can be found in WhatsApp’s data protection information: https://www.whatsapp.com/legal/?eea=1# privacy policy

5) Online appointment scheduling
Calendly
This website uses the “Calendly” software from the provider Calendly, LLC, BB&T Tower, 271 17th St NW, Atlanta, GA 30363, USA, to provide an online appointment booking function.
For the purpose of making an appointment, your first and last name as well as your email address (and, if applicable, the telephone number if a telephone appointment is desired) are collected in accordance with Art. 6 Para. 1 lit. b GDPR and stored in accordance with Art. 6 Para. 1 lit Based on our legitimate interest in effective customer management and efficient appointment management, it is transmitted to Calendly and stored there for appointment organization. After the appointment has been held or after the agreed appointment period has expired, your data will be deleted by Calendly. We have concluded an order processing agreement with Calendly (“Data Processing Addendum”, available at https://calendly.com/pages/dpa), in which we oblige Calendly to protect our customers’ data in accordance with legal requirements. Calendly generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with European data protection levels.
Details about Calendly’s data protection regulations can be found here: https://calendly.com/de/pages/privacy

6) Data processing when opening a customer account and for contract processing
In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of data on our part as permitted by law became.

7) Comment function
As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose are saved and published on this website. Furthermore, your IP address is logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content through a comment made. We need your email address in order to contact you if a third party should complain that your published content is illegal. The legal basis for storing your data is Article 6 Paragraph 1 Letters b and f GDPR. We reserve the right to delete comments if they are criticized by third parties as being unlawful.

8) Use of customer data for direct advertising
8.1 Subscription to our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for goods or services similar to those you have already purchased from our range. In accordance with Section 7 Paragraph 3 UWG, we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with future effect by notifying the person responsible named at the beginning. For this you will only incur transmission costs according to the basic tariffs. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

8.3 Sending newsletters via ActiveCampaign

Our email newsletters are sent via the technical service provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA (“ActiveCampaign”), to whom we pass on the data you provided when registering for the newsletter. This transfer is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. The data you enter to receive the newsletter (e.g. email address) is stored on ActiveCampaign’s servers in the USA.

ActiveCampaign uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message was opened and which links, if any, were clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a pre-defined action (e.g. purchasing a product on our website) took place after clicking on the link in the newsletter. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded a data processing agreement with ActiveCampaign, with which we oblige ActiveCampaign to protect our customers’ data and not to pass it on to third parties.

You can view ActiveCampaign’s privacy policy here: https://www.activecampaign.com/privacy-policy

8.4 WhatsApp newsletter

If you sign up for our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To send the newsletter, please include our mobile phone number in the address contacts of your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of sending newsletters. We will then add you to our newsletter distribution list.

The data we collect when you register for the newsletter will be processed exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. Once you have unsubscribed, your mobile phone number will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

Please note that WhatsApp receives access to the address book of the mobile device we use to send newsletters and automatically transfers telephone numbers stored in the address book to a Facebook server in the USA.

To send our WhatsApp newsletter, we therefore use a mobile device in whose address book only the WhatsApp contact details of our newsletter recipients are stored. This ensures that every person whose WhatsApp contact details are stored in our address book is able to transfer their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 Paragraph 1 Letter a GDPR has consented. A transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

8.5 Advertising by post

Based on our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and – if we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and professional, Industry or business name in accordance with Art. 6 Para. 1 lit. f GDPR and use it to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

8.6 Goods availability notification via email

If we offer the option of informing you by email about the time of availability for selected, temporarily unavailable items in our online shop, you can register for our email notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to confirm that you wish to receive such notification by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6 (1) (a) GDPR. When you register for our email notification service about product availability, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your email address at a later date to be able to understand. The data we collect when you register for our email notification service about product availability is used solely for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service about product availability at any time by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration .

9) Data processing for order processing
9.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for passing on the data is Article 6 Paragraph 1 Letter b GDPR.

9.2 Use of payment service providers (payment services)

– Klarna
If you select a Klarna payment service, payment is processed via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable payment to be processed, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data relating to the order are used (e.g. invoice amount, item, delivery type) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be used in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment in installments” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. as part of the payment processing. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment in installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal’s legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for
contractual payment processing.

– Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed via the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will send your information and the information you provided during the ordering process about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Para. 1 lit. b GDPR. Further information about Stripe’s data protection can be found at the URL https://stripe.com/de/privacy#translation.
Stripe reserves the right to carry out a credit check based on mathematical and statistical procedures in order to protect the legitimate interest in determining the user’s solvency. Stripe may transmit the personal data required for a credit check and received as part of payment processing to selected credit agencies, which Stripe will disclose to users upon request. The credit report can contain probability values (so-called score values). To the extent that score values are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Stripe uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding on the right to use the selected payment method.
You can object to this processing of your data at any time by sending a message to Stripe or the commissioned credit agencies.
However, Stripe may continue to be entitled to process your personal data if this is necessary to process payments in accordance with the contract.

10) Contact us for review reminders
Own review reminder (not sent by a customer review system)
We use your email address as a one-time reminder to submit a review of your order for the review system we use, provided you have given us your express consent to do so during or after your order in accordance with Article 6 (1) (a) GDPR.
You can revoke your consent at any time by sending a message to the person responsible for data processing.

Review reminder by Trustpilot
If you have given us your express consent to this during or after your order in accordance with Art. 6 Para. 1 lit (www.trustpilot.com) to send you a review reminder via email.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

11) Use of rating and seal of approval graphics
Trusted Shops Trustbadge

The Trusted Shops trust badge is integrated into this website to display our Trusted Shops seal of quality and to offer Trusted Shops membership to buyers after an order.

This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our offer, Art. 6 Para. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.

When you access the trust badge, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of retrieval, amount of data transferred and the requesting provider (access data) and documents the retrieval. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your site visit.

Further personal data will only be transferred to Trusted Shops if you decide to use Trusted Shops products after completing an order or have already registered for use. In this case, the contractual agreement between you and Trusted Shops applies.

12) Use of social media: Social plugins
12.1 Facebook as default plugin

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here: https://developers.facebook.com/docs/plugins

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly to your browser by Facebook and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the “Like” button or making a comment, this information will also be transmitted directly to a Facebook server and stored there. The information will also be published on your Facebook profile and displayed to your Facebook friends.

The data processing operations described are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Facebook’s legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Facebook service to your needs .

If you do not want Facebook to directly assign the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can also object to the loading of the Facebook plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” (http://noscript.net/).

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s data protection information:
https://www.facebook.com/policy.php

12.2 Twitter as default plugin

Our website uses so-called social plugins (“plugins”) from the microblogging service Twitter, which is provided by Twitter International Company, One Cumberland Place, Fenian Street
Dublin 2, D02 AX07 Ireland (“Twitter”) is operated. The plugins are marked with a Twitter logo, for example in the form of a blue “Twitter bird”. You can find an overview of the Twitter plugins and their appearance here: https://about.twitter.com/de/resources/buttons

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Twitter’s servers. The content of the plugin is transmitted directly to your browser by Twitter and integrated into the page. Through the integration, Twitter receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted from your browser directly to a Twitter Inc. server in the USA and stored there.

If you are logged in to Twitter, Twitter can directly assign your visit to our website to your Twitter account. If you interact with the plugins, for example by clicking the “Twitter” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information will also be published on your Twitter account and shown to your contacts there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Twitter’s legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to design the Twitter service in line with needs.

If you are a member of the Twitter social network and would like to limit the collection of data via our website and the merging of your user data with the data stored about you on the Twitter social network, you should log out of Twitter before visiting our website.

You can also object to the loading of the Twitter plugins and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” (https://noscript.net/).

The purpose and scope of data collection and the further processing and use of the data by Twitter as well as your related rights and setting options to protect your privacy can be found in Twitter’s data protection information: https://twitter.com/privacy

13) Use of Social Media: Videos
13.1 Use of Vimeo videos

Plugins from the video portal Vimeo from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Vimeo’s servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as clicking the start button on a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Vimeo’s legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo’s data protection information: https://vimeo.com/privacy

For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo’s own tracking, which we do not have access to and which we cannot influence. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

This processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on Vimeo’s legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

13.2 Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only starts saving user information when the video(s) are played. When the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “YouTube”, these serve, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your YouTube profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google’s legitimate interests in displaying personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles; to exercise this you must contact YouTube. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Regardless of whether the embedded videos are played, a connection to the Google network is established every time this website is accessed, which can trigger further data processing operations without our influence.

Further information on data protection at “Youtube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google’s data protection declaration at https://www.google.de /intl/ de/policies/privacy.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

14) Using audio plugins to play music
– Apple Music
This website includes functionalities of the music service Apple Music, an offer from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland (“Apple”), for playing music tracks.
When you visit this page, this integration can be used to establish a direct connection between your browser and Apple’s servers, even if you do not have an Apple Music account or are not logged into one. Apple thereby receives the information that you have visited our site. The information collected in this respect (including your IP address, if applicable) is transmitted from your browser directly to an Apple server in the EU and stored there. However, the information will not be used to identify you personally and will not be shared with third parties.
If you play a song using the corresponding function while you are logged into your Apple account, Apple can assign the visit to our site to your user account.
The data processing described above is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the attractive acoustic design of visits to our website.
If you do not want Apple to be able to assign your visit to our site to your Apple user account, please log out of your Apple user account. You can also object to the loading of the Apple Music function and thus the data processing operations described above in the future using add-ons for your browser, e.g. with the script blocker “NoScript” (http://noscript.net/).
Further information can be found in Apple’s privacy policy at https://www.apple.com/legal/privacy/de-ww/
– Spotify
This website contains plugins from the music service Spotify, an offer from Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden (“Spotify”), for playing music tracks. You can recognize the Spotify plugins by the green logo on our site. You can find an overview of the Spotify plugins at: https://developer.spotify.com.
When you visit this page, the plugin can be used to establish a direct connection between your browser and Spotify’s servers, even if you do not have a Spotify account or are not logged into one. Spotify thereby receives the information that you have visited our site. The information collected in this respect (including your IP address) is transmitted from your browser directly to a Spotify server and stored there. However, the information will not be used to identify you personally and will not be shared with third parties.
If you click the Spotify button while you are logged into your Spotify account, Spotify can assign your visit to our site to your user account.
The data processing described above is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the attractive acoustic design of visits to our website.
If you do not want Spotify to be able to assign your visit to our site to your Spotify user account, please log out of your Spotify user account. You can also object to the loading of the Spotify plugin and thus the data processing operations described above with add-ons for your browser in the future, e.g. with the script blocker “NoScript” (http://noscript.net/).
Further information can be found in Spotify’s privacy policy at https://www.spotify.com/de/legal/privacy-policy/.

15) Online Marketing
15.1 Facebook Pixel for creating custom audiences with extended data matching (with cookie consent tool)
Within our online offering, the so-called “Facebook pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
Based on their express consent, if a user clicks on an advert placed by us on Facebook, an addition will be added to the URL of our linked page by Facebook Pixel. After being redirected, this URL parameter is then written into the user’s browser via a cookie, which our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel with extended data comparison in order to only show the Facebook ads we place to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products). determined based on the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent is given in accordance with Article 6 (1) (a) GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 16 years old. If you are younger, we ask that you ask your guardians for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the Facebook Inc. servers in the USA. You can revoke your consent at any time with future effect. To exercise your revocation, remove the check mark next to the “Facebook Pixel” setting in the “Cookie Consent Tool” integrated on the website.

15.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, which are text files that are stored on your computer and enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information. Simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the Google LLC servers. come to the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not combined with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR for the purpose of targeted advertising targeting of the user by advertising third parties whose advertisements are displayed on this website based on the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.

You can find further information about Google’s data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly, or you can download and install the browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

15.3 Use of Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the keyword “User Settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can find further information about Google’s data protection regulations at the following internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be possible or may only be used to a limited extent if you have deactivated the use of cookies.

15.4 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).

GMP uses cookies to show ads that are relevant to users, to improve campaign performance reporting, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which advertisements are shown in which browser and can thus prevent them from being displayed multiple times. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.

In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, if a user sees a GMP ad and later, using the same browser, visits the advertiser’s website and purchases something via this website. According to Google, GMP cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data that is collected by Google through the use of this tool and therefore inform you, based on our knowledge, as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website accessed our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. come to the USA.

If you would like to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see https://www. google.de/settings/ads), although this setting will be deleted if you deactivate your cookies. Alternatively, you can find out more about the setting of cookies and make your desired settings from the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

You can find further information about GMP by Google’s data protection regulations at the following internet address: https://www.google.de/policies/privacy/

15.5 Hubspot

This website uses the services of HubSpot, a software-based marketing service provided by HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland.

With the help of Hubspot, various customer service and customer management services can be digitally synchronized and processed via a central user interface. HubSpot enables lead generation, central email and newsletter marketing, contact management by dividing user groups with the help of CRM, and managing contact forms.

To fulfill the various functions, HubSpot uses cookies, small text files that are stored locally in the cache of your web browser on your device and enable us to analyze your use of the website. The cookies record certain information, such as the IP address, location, time of page access, etc. Information collected using HubSpot is stored on HubSpot servers and evaluated on our behalf.

If personal data is processed, the data processing is carried out for the statistical analysis of user behavior for optimization and marketing purposes in accordance with Article 6 (1) (f) GDPR. Other legal bases for data processing that are used within the context of specific HubSpot services (such as the need for express consent in accordance with Art. 6 Para. 1 lit. a GDPR when sending newsletters) remain unaffected.

We have concluded an order processing agreement with HubSpot, with which we oblige HubSpot to protect our customers’ data and not to pass it on to third parties.

You can permanently object to the collection of data by HubSpot using cookies and the setting of cookies by preventing the storage of cookies through your browser settings.

You can find further information about Hubspot’s data protection regulations at the following internet address: https://legal.hubspot.com/de/datenschutz

15.6 LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which can be used to display personalized advertisements on the “LinkedIn” platform to visitors to this website.
For this purpose, when you visit our website, a cookie, a small text file, is placed on your device’s browser, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into their LinkedIn account at the same time, a connection is established to LinkedIn’s servers, through which interest-based advertising can be displayed on the platform. At the same time, the cookie makes it possible to create anonymous reports on the performance of advertisements on LinkedIn as well as information on website interaction, which is provided to us and LinkedIn.
Advertising will not be displayed or statistical reports will be created if the user is not logged into their LinkedIn account at the same time when visiting this website.
The information collected using the cookie never allows the respective user to be personally identified.
The information is transmitted in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offering.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.

You can find further information about LinkedIn’s data protection regulations at the following internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

15.7 LinkedIn Marketing Solutions

On our website we use “LinkedIn Marketing Solutions”, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”). This makes it possible to point visitors to our website to additional content based on their usage behavior on the social network LinkedIn, which is likely to correspond to the respective user interests. This content is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-based content determination, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
If the information collected and evaluated has a personal reference, processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
The information can be assigned to the user using additional information that LinkedIn has stored about the user, for example due to the ownership of an account on the social network “LinkedIn”. LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s LinkedIn account. LinkedIn can also combine the information collected via cookies with other information that LinkedIn has collected via other websites and/or in connection with the use of the social network “LinkedIn” and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
You can prevent LinkedIn from collecting the above-mentioned information by setting an opt-out cookie on one of the websites linked below:
https://www.linkedin.com/psettings/guest-controls
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” integrated on this website.
Further information about LinkedIn’s data protection regulations can be found on the following website: https://www.linkedin.com/legal/privacy-policy

15.8 Use of affiliate programs

– Own affiliate program
In connection with the product presentations on our website, we maintain our own affiliate program, within which we provide interested third-party website operators with partner links for placement on their websites, which lead to our offers. Cookies are used for the affiliate program, which are generally set on the partner site after clicking on a corresponding partner link and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (e.g. “sales leads”) that were generated via such links. Among other things, we can see that you clicked the partner link and were redirected to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments in accordance with Article 6 (1) (f) GDPR.
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
– Amazon Affiliate Program (AmazonPartnerNet)
We participate in the “AmazonPartnerNet” affiliate program of Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter “Amazon”). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your device in order to be able to trace the origin of orders that were generated via such links. Among other things, Amazon can recognize that you have clicked on the partner link on our website. This information is required for payment processing between us and Amazon. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with Amazon in accordance with Article 6 (1) (f) GDPR.
Further information on Amazon’s use of data can be found in the Amazon.de data protection declaration at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. You can also deactivate interest-based ads on Amazon via the link https://www.amazon.de/gp/dra/info.
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

– AWIN Performance Advertising Network
We participate in the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter “AWIN”). As part of its tracking services, AWIN stores cookies on the end devices of users who visit or use websites or other online offers of its customers (e.g. register a subscription to a newsletter or place an online order) to document transactions (e.g. “sales leads”). These cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing within its network.
A cookie only contains information about when a specific advertising medium was clicked on by a device. The AWIN tracking cookies store an individual number sequence that cannot be assigned to the individual user and is used to document an advertiser’s partner program, the publisher, and the time of the user’s action (click or view). AWIN also collects information about the device from which a transaction is carried out, e.g. the operating system and the accessing browser. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with AWIN in accordance with Article 6 (1) (f) GDPR.
If you do not want cookies to be stored in your browser, you can do this by changing the appropriate browser settings. You can deactivate the storage of cookies in your respective browser under Extras/Internet Options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you will have to expect a limited display of the online offerings and a restricted user interface. You can also delete cookies at any time. In this case, the information stored therein will be removed from your device.
Further information on AWIN’s use of data can be found in the company’s data protection declaration: https://www.awin.com/de/rechts
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

– Check24 partner program
We are a member of the Check24 partner program, an offer from TARIF CHECK24 GmbH, Zollstraße 11b, 21465 Wentorf (“Check24”). In this context, we have placed advertisements on our website as links that lead to Check24 offers. Check24 uses cookies that are generally set on the partner site and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (e.g. “sales leads”) that were generated via such links. Among other things, Check24 can recognize that you clicked the partner link and were redirected accordingly. This information is required for payment processing between us and Check24. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with Check24 in accordance with Article 6 (1) (f) GDPR.
Further information on data usage by Check24 can be found at https://www.check24-partnerprogramm.de/datenschutz/
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
– Digistore24 partner program
We participate in the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim (“Digistore24”). In this context, we have placed advertisements on our website as links that lead to offers from Digistore24. Digistore24 uses cookies that are generally set on the partner site and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of orders that were generated via such links. Among other things, Digistore24 can recognize that you have clicked on the partner link on our website. This information is required for payment processing between us and Digistore24. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with Digistore24 in accordance with Article 6 (1) (f) GDPR.
Further information on data usage by Digistore24 can be found at https://www.digistore24.com/page/privacy
Cookies from Digistore24 for reading information on the device used are only set if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent to Digistore24 at any time with future effect by using the setting options provided by Digistore24.
– eBay Partner Program (eBay Partner Network)
We participate in the partner program of eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA (hereinafter “EPN”). In this context, we have placed advertisements on our website as links that lead to offers on various eBay websites. EPN uses cookies. These are small text files that are stored on your device in order to be able to trace the origin of clicks, orders, etc. that were generated via such links. Among other things, EPN can recognize that you have clicked the partner link on this website. This information is needed to process payments between us and eBay. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with eBay in accordance with Article 6 (1) (f) GDPR.
Further information on EPN’s use of data can be found in the company’s privacy policy: https://partnernetwork.ebay.com/page/network-agreement#privacy-notice
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.
– Financeads affiliate program
We participate in the partner program of financeAds GmbH & Co. KG, Karlstraße 9, 90403 Nuremberg (“Financeads”). In this context, we have placed advertisements on our website as links that lead to external offers. Financeads uses cookies that are generally set on the partner site and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of orders that were generated via such links. Among other things, Financeads can recognize that you have clicked on the partner link on our website. This information is required for payment processing between us and Financeads. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with Financeads in accordance with Article 6 (1) (f) GDPR.
Further information on data use by Financeads can be found at https://www.financeads.net/aboutus/datenschutz/
Cookies from Financeads for reading information on the device used are only set if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent to Financeads at any time with future effect by using the setting options provided by Financeads.
– YITH Woocommerce Affiliates Affiliate Program
We participate in the affiliate program “YITH Woocommerce Affiliates” of Your Inspiration Solutions S.L.U., Calle Valentin Sanz 37,38002, Santa Cruz de Tenerife, Spain (“YITH”). As part of its services, YITH stores cookies on users’ devices to document transactions (e.g. “sales leads”) when a visitor clicks on an advertisement with the partner link. These cookies serve the sole purpose of correctly assigning the success of an advertising medium and the corresponding billing within the network. YITH may also use so-called tracking pixels. This allows information such as visitor traffic on the pages to be evaluated.
The information generated by cookies and tracking pixels about the use of this website (including the IP address) and delivery of advertising formats is transmitted to a YITH server and stored there. Among other things, YITH can recognize that the partner link on this website has been clicked on. YITH can pass on this (anonymized) information to contractual partners under certain circumstances, but data such as the IP address will not be merged with other stored data.
If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments with YITH in accordance with Article 6 (1) (f) GDPR.
If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

16) Web analytics services
Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, records collected using “demographic characteristics” cannot be assigned to a specific person.
All processing described above, in particular the setting of Google Analytics cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can monitor user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The logins and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can read further information about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

17) Retargeting/remarketing/recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web . In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website or, alternatively, follow the option described above to object.

Pinterest retargeting pixels
There is a pixel (Pinterest tag) from Pinterest Europe Ltd on this website. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) integrated. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in a pseudonymized form. If personal data is also processed, this happens This is based on our legitimate interest in displaying personalized advertising in accordance with Art ” has been stored about the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user’s Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest provides via other websites and/or in connection with the use of the social network “Pinterest”, and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating pixel tracking in the “Cookie Consent Tool” integrated on this website.
If necessary, data collected via the pixel may be transferred to Pinterest Inc. servers in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you came to our website from a pin on Pinterest, we will place a cookie on your computer that interacts with a “tag” that is also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected to pages on this website from a Pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to Pinterest’s server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the device) is transmitted.
Through this transmission, Pinterest can create statistics about usage behavior on our website after being redirected from a Pinterest pin, which we use to optimize our offering.
If personal user data is processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offering.
However, we do not receive any information that can be used to personally identify users.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find further information about Pinterest’s data protection regulations at the following internet address: https://policy.pinterest.com/de/privacy-policy
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

TikTok pixels
This website uses the “TikTok Pixel”, a tracking technology from the social network “TikTok” from TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”).
With the help of cookies (small text files that are stored on the device used), information about surfing behavior on our website is collected in a pseudonymized form, transmitted to TikTok, stored there and evaluated in order to then enable interest-based and personalized product recommendations to be displayed on TikTok. The subject of the information collected and processed pseudonymously is the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the user using additional information that TikTok has stored about the user, for example due to the ownership of an account on the social network “TikTok”. TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the social network “TikTok” and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
The TikTok Pixel also allows us to track the effectiveness of advertisements on TikTok. If the user is redirected to pages on this website by an ad on TikTok and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When carrying out such an action, your browser sends an HTTP request from the cookie to the TikTok server via the TikTok pixel, which transmits certain information about the action. Through this transmission, TikTok can create statistics about usage behavior on our website after being redirected from a TikTok ad, which we use to optimize our offering.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, the TikTok pixel will not be used during your site visit.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits collected information outside the European Economic Area and relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with European data protection levels.
Further information on TikTok’s data protection regulations can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

18) Use of a live chat system
TidioChat (Tidio Ltd.)
This website uses technologies from Tidio Ltd. 220C Blythe Road, W14 0HH, London, Great Britain (www.tidiochat.com) collects and stores anonymized data for the purpose of web analysis and to operate the live chat system used to answer live support requests. Usage profiles can be created from this anonymized data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, the processing takes place in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.
The data collected using the TidioChat technologies will not be used to personally identify the visitor to this website without the separate consent of the person concerned and will not be combined with personal data about the bearer of the pseudonym. To avoid the storage of TidioChat cookies, you can set your internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our website can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with future effect by sending us your objection informally by email to the email address stated in the legal notice.

19) Use of an email ticketing system
Zendesk
To process customer inquiries, we use the email ticket system Zendesk, a customer service platform from Zendesk International Ltd., 55 Charlemont Place, Saint Kevin’s, Dublin D02 F985, Ireland (“Zendesk”). If users of our website make contact requests by email, these are stored and organized in the ticket system to enable chronological processing and improve the service experience. Users can always see the current status of the processing of their request via the individually assigned ticket number.
Personal data as provided in the request, but in any case last name, first name and email address, is collected, transmitted to Zendesk, stored there and read exclusively for the organization of inquiries and their processing.
The legal basis for processing this data is our legitimate interest in the efficient design of our customer service, in answering your request as quickly as possible and in optimizing our service offering in accordance with Article 6 (1) (f) GDPR
We have entered into an order processing agreement with Zendesk by which we oblige Zendesk to protect our customers’ data and not to pass it on to third parties.
Personal data may be transmitted to Zendesk Inc. servers in the USA. For such data transfers, Zendesk follows Binding Corporate Rules (BCR), which have been recognized by the Irish Data Protection Authority as appropriate safeguards for compliance with European data protection standards.
Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.
Further information about Zendesk’s data protection can be found at https://www.zendesk.de/company/customers-partners/privacy-policy/.

20) Tools and miscellaneous
20.1 - Lexoffice
To carry out the accounting, we use the service of the cloud-based accounting software “lexoffice” from Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg.
Lexoffice processes incoming and outgoing invoices as well as our company’s bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.
If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
Further information about lexoffice, the automated processing of data and the data protection regulations can be found at https://www.lexoffice.de/datenschutz/

20.2 Borlabs
This website uses the cookie consent tool Borlabs from the provider Mr. Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs”), which sets two technically necessary cookies (“borlabsCookie” and “borlabsCookieUnblockContent”) to save your cookie preference. The aforementioned processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in providing cookie preference management for website visitors.
The “Borlabs Cookie” does not process any personal data. The “borlabsCookie” cookie stores your chosen preference, which you selected when entering the website. The cookie “borlabsCookieUnblockContent” stores which (external) media/content you always want to have automatically unblocked. If you would like to revoke these settings, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked again for your cookie preference.

20.3 – Adobe Fonts (Typekit)
This site uses so-called web fonts for the uniform display of fonts, which are provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”). When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Adobe’s servers. This may also result in personal data being transferred to Adobe’s servers in the USA. In this way, Adobe becomes aware that our website was accessed via your IP address. The use of Adobe Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Further information about Adobe Fonts can be found at https://fonts.adobe.com/ and in Adobe’s data protection declaration: https://www.adobe.com/de/privacy.html
– Google Web Fonts
This site uses so-called web fonts for the uniform display of fonts, which are provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google’s servers. This may also result in personal data being transmitted to the Google LLC servers. come to the USA. In this way, Google becomes aware that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

20.4 Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is improperly processed through machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can view further information about Google reCAPTCHA and Google’s privacy policy at: https://www.google.com/intl/de/policies/privacy/

20.5 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google. If you give your consent in accordance with Article 6 Paragraph 1 Letter a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The review you leave will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your rating will also be used for Google Seller Ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

Further information about Google’s data protection in connection with the Google customer reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about Google Seller Ratings data protection at this link: https://support.google.com/google-ads/answer/2375474

20.6 Google Translate

This site uses the translation service “Google Translate” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. In order for the translation to be displayed automatically based on your choice of national language, the browser you use connects to Google’s servers. Google uses so-called “cookies”, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
If personal data is processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in barrier-free and universal accessibility of our website.
You can view further information about Google Translate and Google’s privacy policy at: https://www.google.com/policies/privacy/
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

20.7 Applications to job advertisements via email

We advertise current vacant positions in a separate section on our website, for which interested parties can apply by email to the contact address provided.

Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection by email along with the application.
The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interests of social protection for the applicant.

Which components an application must contain in individual cases in order to be considered and in which form these components must be sent by email can be found in the respective job advertisement.

After receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For questions that arise during processing, we use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.

The legal basis for this processing, including contact for queries, is generally Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

If special categories of personal data within the meaning of Art. 9 Para. 1 GDPR (e.g. health data such as information about severely disabled status) are requested from applicants as part of the application process, processing takes place in accordance with Art. 9 Para. 2 lit. b. GDPR, so that we can exercise the rights under labor law and social security and social protection law and fulfill our obligations in this regard.

Cumulatively or alternatively, the processing of special categories of data may also be based on Article 9 Paragraph 1 Letter h of the GDPR if it is for the purposes of preventive health care or occupational medicine, for assessing the applicant’s ability to work, for medical diagnostics, care or Treatment is carried out in the health or social sector or for the management of systems and services in the health or social sector.

If the evaluation described above does not result in an applicant being selected or if an applicant withdraws their application prematurely, the data transmitted by email as well as all electronic correspondence, including the original application email, will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Article 6 Paragraph 1 Letter b GDPR (for processing in Germany in conjunction with Section 26 Paragraph 1 BDSG) for the purposes of carrying out the employment relationship.

20.8 Online applications via a form

On our website we offer those interested in a job the opportunity to apply online using a corresponding form. Inclusion in the application process requires that applicants provide us with all the personal data required for a well-founded and informed assessment and selection via the form.

The required information includes general information about the person (name, address, telephone or electronic contact option) as well as performance-specific evidence of the qualifications required for a position. Health-related information may also be required, which must be given special consideration under labor and social law in the interests of social protection for the applicant.

When you send the form, the applicant data is transmitted to us in encrypted form in accordance with the state of the art, stored by us and evaluated exclusively for the purpose of processing the application.
The legal basis for this processing is generally Art. 6 Para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 Para. 1 BDSG), in the sense of which going through the application process is considered to be the initiation of an employment contract.

If an applicant is not selected in the course of the evaluation described above or if an applicant withdraws their application prematurely, the data submitted in the form will be deleted after a corresponding notification at the latest after 6 months. This deadline is based on our legitimate interest in answering any follow-up questions regarding the application and, if necessary, in being able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

9/20 – Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, our location will be displayed to you and any journey will be made easier.
When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also result in a transmission to the servers of Google LLC. come to the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google’s legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and therefore the map display on this website cannot then be used.
You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html; you can find the additional terms of use for Google Maps at https://www.google.com/intl /de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

20.10 – Zoom
We use the “Zoom” service from Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA (hereinafter “Zoom”) to conduct online meetings, video conferences and/or webinars.
When using Zoom, different data is processed. The extent of the data processed depends on what data you provide before or during participation in an online meeting, video conference or webinar. When using Zoom, data from communication participants is processed and stored on Zoom servers. This data may include, in particular, your registration data (name, email address, telephone (optional) and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions from participants, as well as voice input, can be processed in chats.
When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 Para. 1 lit. b GDPR serves as the legal basis. If you have given us your consent to process your data, the processing will be carried out on the basis of Article 6 Paragraph 1 Letter a GDPR. Consent given can be revoked at any time with future effect.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Article 6 (1) (f) GDPR in the effective implementation of the online meeting, webinar or video conference. Further information on Zoom’s use of data can be found in Zoom’s privacy policy at https://zoom.us/docs/de-de/privacy-and-legal.html

21) Rights of the person concerned
21.1 Applicable data protection law grants you comprehensive data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, which we will inform you about below:
Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, that Existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and intended effects of such processing affecting you, as well as your right to be informed about what guarantees exist in accordance with Art. 46 GDPR when your data is forwarded to third countries;
Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and/or completion of incomplete data stored by us;
Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Paragraph 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data that you dispute is checked, if you refuse to delete your data due to unlawful data processing and instead Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation as long as it is not yet clear whether our legitimate interests are reasons predominate;
Right to information in accordance with Art. 19 GDPR: If you have asserted the right to rectification, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed this rectification or deletion of the data or Restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, to the extent that this is technically feasible;
Right to data portability in accordance with Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible, to the extent that this is technically feasible;
Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent before its revocation;
Right to complain in accordance with Art. 77 GDPR: If you are of the opinion that the processing of personal data concerning you violates the GDPR, you have the right – without prejudice to any other administrative or judicial remedy – to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement.

21.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR THE PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

22) Duration of storage of personal data
The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and – if relevant – additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 Paragraph 1 Letter a of the GDPR, this data will be stored until the person concerned revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Omri Vinograd
Hohit 12
3299210 Haifa
Israel